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Marx Features.
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What is the CAN-SPAM act of 2003?
The CAN-SPAM Act of 2003
signed into law by President Bush on December 16, 2003,
establishes the United States' first national standards
for the sending of commercial e-mail and requires the
Federal Trade Commission (FTC) to enforce its
provisions. The acronym CAN-SPAM derives from the bill's
full name: Controlling the Assault of Non-Solicited
Pornography And Marketing Act of 2003. Unlike most Email
Marketing products, Marx Marketing is 100% CAN-SPAM
compliant to ensure your emails get to your customers.
› CAN-SPAM sources |
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Double-opt-in
With SPAM and phishing attempts on the rise, having
clients double-opt-in to ensure their campaign
subscription has become the new standard in mass email
marketing. Clients visiting your site who opt-in for
more information submit their basic profile on your
site. Clients double-opt-in after they receive and
confirm their subscription in an automated welcome email
they receive shortly after signing up. This prevents
any unauthorized email entries into the mailing list and
ensures the client will only receive what they have
requested.
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 + View Screenshot |
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Clients Subscription
Protecting your clients is the key to the Marx
Marketing system. With the double-opt-in system not only
are clients protected from receiving unauthorized
emails, but they can manage which campaigns they decide
to receive. After clients have successfully signed up,
they can then log into their account through your
website and manage their profile. Clients can edit their
user information such as name and email but can also
select which types of communications they wish to
receive. Clients can also select to be automatically notified as new
campaigns are created to help make sign-up simple and
effective.
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+ View Screenshot |
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Blacklists
Marx Marketing takes client protection even further
with blacklists. Clients are protected from
receiving any unauthorized communications even if
they’ve unsubscribed. As new mailing lists are imported,
blacklisted users are protected from receiving new
opt-in and campaign emails. Marx ensures a high level of
integrity for your business by not frustrating your
clients with campaigns they never requested to receive.
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+ View Screenshot |
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List Management
Whether you are starting a new email mailing list from
scratch or have an existing one, Marx Marketing’s
flexible list management system makes it easy. Simply
create a new mailing list from the Marx Marketing system
and let your clients subscribe right from your homepage.
Or, for existing lists, simply import them directly into
the Marx Marketing system. The Marx list management
system automatically maintains your mailing lists by
compensating for bounce emails, unsubscribes, and even
blacklists.
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+ View Screenshot |
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Campaign Management
Businesses now have the ability to create and send
custom email campaigns according to what their clients
signed up for. This creates a nearly perfect follow through rate.
With the flexibility of the campaign creation tools in
Marx Marketing, users will find creating and editing
campaigns simple and intuitive. Users can also
create their own HTML campaigns and upload them
right into the system. Send out campaigns instantly or
schedule them for a specific time to be sent. Marx
Marketing provides superior flexibility for businesses
of any kind.
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+ View Screenshot
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Subscription Service.
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